Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our site, Power Touch, operated under the domain powertouches.com.

PERSONAL INFORMATION WE COLLECT

When you visit Power Touch, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, we gather information about the specific web pages or products you view, the websites or search terms that referred you to Power Touch, and details about how you interact with the site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies: These are data files placed on your device or computer, often including a unique anonymous identifier. For more information about cookies and how to disable them, visit All About Cookies.
Log files: These track actions occurring on Power Touch and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: These electronic files record information about how you browse Power Touch.

Additionally, when you make a purchase or attempt to make a purchase through Power Touch, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect primarily to fulfill any orders placed through Power Touch (including processing payment information, arranging for shipping, and providing invoices and order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen orders for potential risk or fraud; and
Provide you with information or advertising about our products or services, in line with your preferences.

We use the Device Information we collect to help screen for potential risk and fraud (especially your IP address) and, more generally, to improve and optimize Power Touch. This includes generating analytics about how our customers browse and interact with the site and assessing the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store, and you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to understand how our customers use Power Touch; you can learn more about how Google uses your Personal Information here, and opt-out of Google Analytics here.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works and how to opt out, visit the Network Advertising Initiative’s educational page here. You can also opt out of targeted advertising using the following links:

Facebook: Ad Settings
Google: Ad Settings
Bing: Personalized Ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

DO NOT TRACK

Please note that we do not alter Power Touch’s data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information provided below.

Additionally, as a European resident, please note that we process your information to fulfill contracts we may have with you (for example, if you make an order through Power Touch) or to pursue our legitimate business interests as outlined above. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through Power Touch, we will maintain your Order Information for our records unless and until you request its deletion.

By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to have that currency stored in a session cookie in your browser, which is automatically removed when you close your browser. This is done to ensure that the selected currency remains consistent while browsing Power Touch, allowing prices to convert to your local currency.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

MINORS

Power Touch is not intended for individuals under the age of 18.

For more information about our privacy practices, questions, or complaints, please contact us at info@powertouches.com.